Cosmetic Executive Women (CEW) has recognized the most innovative beauty products of the year at the 16th annual CEW Beauty Awards event on Friday, May 21, at the Waldorf Astoria in New York City. The CEW Beauty Awards is an awards program where the winners are determined exclusively by beauty insiders–more than 3,600 professionals working in beauty, cosmetics, fragrance, and related industries.

“Women are very savvy when it comes to buying beauty products; they’re looking for the best results at the best price. The CEW Beauty Awards provides consumers with insight into the best products the industry has to offer,” says Carlotta Jacobson, president of CEW.

In addition to recognizing product innovation, CEW announced the winner of the Indie Beauty Award for the brightest new start-up in the world of beauty. This year’s winner is Living Proof.

The event was hosted by Mario Cantone, one of the stars of the upcoming movie Sex and City 2. Also on hand was Kim Kardashian, Malan Breton of Project Runway, American Idol finalists Anoop Desai and Constantine Maroulis, and a host of other celebrities from the worlds of beauty, fashion and entertainment.

Competition was steep. For this year’s awards program there were nearly 550 entries, and 155 finalists in 31 categories ranging from makeup to hair care, and sun to scent. Both mass and prestige products were honored.

To make the winning products available to consumers, CEW has national retail partnerships with CVS/pharmacy, Nordstrom and QVC. Moreover, the 2010 Beauty Award Winners will be showcased and promoted with custom promotions in store, online and on TV throughout the year. The winning products will also remain on www.cew.org all year long.

The 2010 CEW Beauty Awards winners are:

BATH AND BODY

Body Treatment Mass:
Vaseline Sheer Infusion with Stratys-3

Body Treatment Prestige:
Origins Dr. Andrew Weil for Origins Night Health Bedtime Spray

Bath/Shower Product Mass:
Olay Body Wash Plus Tone Enriching Ribbons

Bath/Shower Product Prestige:
Fresh Sugar Acai Body Scrub

FACIAL SKINCARE

Acne Treatment:
La Roche Posay Effaclar AI Intensive Acne Spot Treatment

Anti-Aging Mass:
Olay Professional Pro-X Deep Wrinkle Treatment

Anti-Aging Prestige:
Lancome Genifique Youth Activating Concentrate

Cleanser & Scrub Mass:
VISINE® Total Eye Soothing Wipes

Cleanser & Scrub Prestige:
Shiseido Future Solution LX Extra Rich Cleansing Foam

Eye Treatment Mass:
Olay Regenerist Anti-Aging Eye Roller

Eye Treatment Prestige:
Shiseido Benefiance NutriPerfect Eye Serum

Moisturizer Mass:
Garnier Nutritioniste Skin Renew Awakening Face Massager

Moisturizer Prestige:
Shiseido Future Solution Total Regenerating Cream

HAIR

Hair Care Product Mass:
L’Oreal Paris EverPure Sulfate-Free Color Care Moisture Shampoo

Hair Care Product Prestige:
Living Proof No Frizz Shampoo

Hair Coloring Product Prestige:
ColorMetrics TouchBack by ColorMark

Hair Styling Product Mass:
Klorane No Rinse Care with Papyrus Milk

Hair Styling Product Prestige:
Living Proof Full Thickening Cream

MAKEUP

Eye Product Mass:
CoverGirl Smoky ShadowBlast

Eye Product Prestige:
Lancome Oscillation Powerbooster Vibrating. Amplifying. Primer

Face Product Mass:
CoverGirl Simply Ageless Sculpting Blush

Face Product Prestige:
Clinique Redness Solutions Instant Relief Mineral Powder

Lip Product Mass:
Maybelline New York Color Sensational Lipcolor

Lip Product Prestige:
Guerlain Rouge G de Guerlain

MEN’S GROOMING

American Crew Trichology Hair Recovery Patch

SCENT

Men’s Scent:
John Varvatos Artisan

Women’s Scent Mass:
P&G Prestige Avril Lavigne Black Star

Women’s Scent Prestige:
Coty Prestige Lola Marc Jacobs

SUN

Sun Product Mass:
Neutrogena Sensitive Skin Sunblock Lotion SPF 60+ with PureScreen

Sun Product Prestige:
Bare Escentuals BareMinerals SPF 30 Natural Sunscreen

INDIE BEAUTY AWARD

Living Proof